Taraneh Aslani is a Brand Strategist, Communications Consultant, and the Founder of ADAAN.
Her professional journey began in the construction industry, where she spent years working alongside leading developers and companies in public relations, communications, and brand development. This experience gave her a deep understanding of the industry’s challenges, opportunities, and the strategic role that branding plays in business growth.
To further strengthen her expertise, she pursued advanced studies in Public Relations and Communications, earning an MBA in Public Relations and Communications from the University of Tehran. This academic foundation expanded her strategic perspective on branding, communications, and business development.
In 2022, she founded ADAAN with a clear vision: to create brands that are built on strategy, meaning, and authentic identity rather than aesthetics alone. Today, ADAAN operates as a collaborative network of specialists in branding, graphic design, photography, filmmaking, content creation, web design, and creative direction, working together to deliver cohesive and impactful brand experiences.
Over the years, Taraneh has collaborated with companies across the construction sector, building material suppliers, manufacturers, and private businesses. Her work spans brand strategy, visual identity systems, brand redesign, rebranding, public relations, and integrated communication planning.
Depending on each project’s needs, her role ranges from strategic consultant and brand advisor to creative supervisor and project lead. Regardless of the scope of engagement, one principle remains constant:
Strong brands are not built by design or advertising alone. They are shaped by meaning, consistent experiences, and the perceptions that remain in people’s minds.
Taraneh believes every brand is a living entity—with its own personality, voice, behavior, and worldview. Her mission is to help organizations uncover their authentic DNA, define a distinctive market position, and build meaningful relationships with their audiences.
Her approach goes beyond attracting attention. It focuses on creating brands that influence culture, shape perception, and establish a contemporary, lasting presence in the market.
Beyond Design. Beyond Marketing. Building Meaningful Brands.
The strongest brands are built on clarity, purpose, and authentic connections. By combining strategic thinking with creative direction, we help businesses create identities that inspire trust, shape perception, and leave a lasting impact.